Home Resources eCommerce Resources eCommerce Statistics

Online shopping penetration in Qatar

  • Always
  • Sometimes
  • Never
14%
17%
6%

Retail

14%
15%
8%

Services

Note: From the 37% who shop online

Shopping frequency: international vs. local online shops

  • Qatari Shop
  • International Shop
26%
20%

At least once a week

28%
25%

Once a month

36%
31%

Couple of times a year

10%
23%

Once a year

Point of view of international vs. local online shops

  • Agree
  • Neutral
  • Disagree
42%
36%
22%

1

There aren’t any popular local online shops in the market

63%
28%
9%

2

International online shops have more varity and avaliablity, I cannot find the product in local online shops

52%
35%
13%

3

International e-commerce shops are cheaper than local online shops

31%
37%
32%

4

I do not trust local shops

53%
36%
11%

5

International e-commerce shops provide a better experience than local shops

51%
35%
14%

6

International e-commerce shops are more secure in terms of payment and data privacy

  1. There aren’t any popular local online shops in the market
  2. International online shops have more varity and avaliablity, I cannot find the product in local online shops
  3. International e-commerce shops are cheaper than local online shops
  4. I do not trust local shops
  5. International e-commerce shops provide a better experience than local shops
  6. International e-commerce shops are more secure in terms of payment and data privacy

Average amount spent per transaction

  • Retail
  • Service

9%

7%

7%

17%

27%

16%

17%

QAR 1,000 - 1,500

QAR 1,500 - 2,500

> QAR 2,500

QAR 250-500

QAR 50-250

QAR 500-1,000

< QAR 50

  • 110
  • 95
  • 95
  • 200
  • 330
  • 180
  • 200

Retail

7%

6%

5%

26%

29%

15%

12%

QAR 1,000 - 1,500

QAR 1,000 - 2,500

> QAR 2,500

QAR 50-250

< QAR 50

QAR 250-500

QAR 500-1,000

  • 70
  • 65
  • 55
  • 280
  • 230
  • 150
  • 120

Service

QAR 1,000 - 1,500

QAR 1,500 - 2,500

> QAR 2,500

QAR 250-500

QAR 50-250

QAR 500-1,000

< QAR 50

Preferred channels for online shopping

16%

Desktop Website

27%

Mobile Website

57%

Mobile Application
  • 302
  • 568
  • 130

Desktop Website - 16%

Mobile Website -27%

Mobile Application - 57%

Preferred type of platform for online shopping to shop from

Using e-commerce to procure products vs. services

How often these products/services are purchased

  • Digital Content / Books

  • Electronics

  • Household Products

  • Fashion & Lifestyle

  • Beauty, Health, Sports

  • Automotive Accessories

  • Food Delivery

  • Laundry

  • Household Cleaning

  • Car Wash

  • Taxi/Limo

  • Hotel

  • Airline Travel

Factors to consider when shopping from local online platform

  • Always
  • Sometimes
  • Never
53%
32%
15%

1

Free Delivery

48%
37%
15%

2

Same day delivery

49%
36%
15%

3

Possibility to return & exchange

58%
33%
9%

4

Accurate product information & description along with images

50%
41%
9%

5

Personal account that records delivery address, previous purchases, size

53%
34%
13%

6

Cash on delivery

52%
37%
11%

7

After-sales support

51%
38%
11%

8

 Customer reviews & ratings

52%
37%
11%

9

Price competitiveness

  1. Free Delivery
  2. Same day delivery
  3. Possibility to return & exchange
  4. Possibility to return & exchange
  5. Personal account that records delivery address, previous purchases, size
  6. Cash on delivery
  7. After-sales support
  8. Customer reviews & ratings
  9. Price competitiveness

Factors to consider when shopping from local online platform (continued)

  • Always
  • Sometimes
  • Never
51%
38%
11%

1

Unique Product

60%
31%
9%

2

Seal of approval from the Qatari gov. that confirms that the merchant is safe to shop from.

55%
35%
10%

3

Language: Arabic & English

48%
38%
14%

4

Number of debit/credit cards accepted

54%
37%
9%

5

Website accessibility

52%
38%
10%

6

Product packaging

56%
35%
9%

7

Special offers online vs. in-store

49%
40%
11%

8

Loyalty Program

  1. Unique Product
  2. Seal of approval from the Qatari gov. that confirms that the merchant is safe to shop from.
  3. Language: Arabic & English
  4. Number of debit/credit cards accepted
  5. Website accessibility
  6. Product packaging
  7. Special offers online vs. in-store
  8. Loyalty Program

Preferred means of payment for online shopping

29%

Credit Card

48%

Cash payment on delivery

8%

Pre-paid Card

15%

Debit Card

Acceptable range of delivery time for a product from a local online shop

15%

3-5 Days

10%

5 - 7 days

34%

Same Day

40%

1 -2 Days

Preferred channel of communications for new online shops, new arrivals and promotions in Qatar

  • 80%
  • 70%
  • 60%
  • 50%
  • 40%
  • 30%
  • 20%
  • 10%
  • 0

1

Facebook ads

2

Snapchat ads

3

Instagram ads

4

Influencers

5

Outdoor media

6

News- paper

7

Magazine

8

Radio

9

Television

10

Google/ Other Search Engines

11

Booth/ Activation

12

Other

  1. Facebook ads
  2. Snapchat ads
  3. Instagram ads
  4. Influencers
  5. Outdoor media
  6. News-paper
  7. Magazine
  8. Radio
  9. Television
  10. Google/ Other Search Engines
  11. Booth/ Activation
  12. Other

Inquires and complaints for online shopping

36%

Online Chat

27%

Email

28%

Telephone

9%

Inquiry Form
  • 292
  • 302
  • 130
  • 502

Online Chat - 36%

Email -27%

Telephone - 28%

Inquiry Form - 9%

Receiving a newsletter by email for online shopping

55%

Weekly

22%

Monthly

23%

Never
  • 180
  • 480
  • 190

Weekly - 55%

Monthly -22%

Never - 23%

Factors contribute to poor customer experience in online shopping

  • High
  • Medium
  • Low
46%
36%
18%

1

Lack of Product variety

48%
41%
11%

2

Lack of Product Availability

47%
39%
14%

3

Lengthy ordering process

47%
37%
16%

4

Complex payment process

46%
40%
14%

5

Limited payment options

46%
38%
16%

6

Lengthy delivery time

45%
37%
18%

7

No option to return a product

  1. Lack of Product variety
  2. Lack of Product Availability
  3. Lengthy ordering process
  4. Complex payment process
  5. Limited payment options
  6. Lengthy delivery time
  7. No option to return a product

Types of products & services desired to see more of online

  • 50%
  • 40%
  • 30%
  • 20%
  • 10%
  • 0

1

Airline Travels

2

Hotels

3

Taxi/ Limo

4

Household Services

5

Food & Groceries

6

Digital Content

7

Electronics

8

Household Products

9

Fashion & Lifestyle

10

Beauty, Health, Sports

11

Entertain-ment & Leisure

12

Automotive

13

Others

  1. Airline Travels
  2. Hotels
  3. Taxi/ Limo
  4. Household Services
  5. Food & Groceries
  6. Digital Content
  7. Electronics
  8. Household Products
  9. Fashion & Lifestyle
  10. Beauty, Health, Sports
  11. Entertainment & Leisure
  12. Automotive
  13. Others
Subscribe to The eCommerce Journal, our Monthly article to stay up-to-date.