Online shopping penetration in Qatar
- Always
- Sometimes
- Never
Retail
Services
Shopping frequency: international vs. local online shops
- Qatari Shop
- International Shop
At least once a week
Once a month
Couple of times a year
Once a year
Point of view of international vs. local online shops
- Agree
- Neutral
- Disagree
1
There aren’t any popular local online shops in the market
2
International online shops have more varity and avaliablity, I cannot find the product in local online shops
3
International e-commerce shops are cheaper than local online shops
4
I do not trust local shops
5
International e-commerce shops provide a better experience than local shops
6
International e-commerce shops are more secure in terms of payment and data privacy
- There aren’t any popular local online shops in the market
- International online shops have more varity and avaliablity, I cannot find the product in local online shops
- International e-commerce shops are cheaper than local online shops
- I do not trust local shops
- International e-commerce shops provide a better experience than local shops
- International e-commerce shops are more secure in terms of payment and data privacy
Average amount spent per transaction
- Retail
- Service
9%
7%
7%
17%
27%
16%
17%
QAR 1,000 - 1,500
QAR 1,500 - 2,500
> QAR 2,500
QAR 250-500
QAR 50-250
QAR 500-1,000
< QAR 50
- 110
- 95
- 95
- 200
- 330
- 180
- 200
Retail
7%
6%
5%
26%
29%
15%
12%
QAR 1,000 - 1,500
QAR 1,000 - 2,500
> QAR 2,500
QAR 50-250
< QAR 50
QAR 250-500
QAR 500-1,000
- 70
- 65
- 55
- 280
- 230
- 150
- 120
Service
QAR 1,000 - 1,500
QAR 1,500 - 2,500
> QAR 2,500
QAR 250-500
QAR 50-250
QAR 500-1,000
< QAR 50
Preferred channels for online shopping
16%
Desktop Website27%
Mobile Website57%
Mobile Application- 302
- 568
- 130
Desktop Website - 16%
Mobile Website -27%
Mobile Application - 57%
Preferred type of platform for online shopping to shop from
Using e-commerce to procure products vs. services
How often these products/services are purchased
Digital Content / Books
Electronics
Household Products
Fashion & Lifestyle
Beauty, Health, Sports
Automotive Accessories
Food Delivery
Laundry
Household Cleaning
Car Wash
Taxi/Limo
Hotel
Airline Travel
Factors to consider when shopping from local online platform
- Always
- Sometimes
- Never
1
Free Delivery
2
Same day delivery
3
Possibility to return & exchange
4
Accurate product information & description along with images
5
Personal account that records delivery address, previous purchases, size
6
Cash on delivery
7
After-sales support
8
Customer reviews & ratings
9
Price competitiveness
- Free Delivery
- Same day delivery
- Possibility to return & exchange
- Possibility to return & exchange
- Personal account that records delivery address, previous purchases, size
- Cash on delivery
- After-sales support
- Customer reviews & ratings
- Price competitiveness
Factors to consider when shopping from local online platform (continued)
- Always
- Sometimes
- Never
1
Unique Product
2
Seal of approval from the Qatari gov. that confirms that the merchant is safe to shop from.
3
Language: Arabic & English
4
Number of debit/credit cards accepted
5
Website accessibility
6
Product packaging
7
Special offers online vs. in-store
8
Loyalty Program
- Unique Product
- Seal of approval from the Qatari gov. that confirms that the merchant is safe to shop from.
- Language: Arabic & English
- Number of debit/credit cards accepted
- Website accessibility
- Product packaging
- Special offers online vs. in-store
- Loyalty Program
Preferred means of payment for online shopping
29%
Credit Card48%
Cash payment on delivery8%
Pre-paid Card15%
Debit CardAcceptable range of delivery time for a product from a local online shop
15%
3-5 Days10%
5 - 7 days34%
Same Day40%
1 -2 DaysPreferred channel of communications for new online shops, new arrivals and promotions in Qatar
- 80%
- 70%
- 60%
- 50%
- 40%
- 30%
- 20%
- 10%
- 0
1
Facebook ads
2
Snapchat ads
3
Instagram ads
4
Influencers
5
Outdoor media
6
News- paper
7
Magazine
8
Radio
9
Television
10
Google/ Other Search Engines
11
Booth/ Activation
12
Other
- Facebook ads
- Snapchat ads
- Instagram ads
- Influencers
- Outdoor media
- News-paper
- Magazine
- Radio
- Television
- Google/ Other Search Engines
- Booth/ Activation
- Other
Inquires and complaints for online shopping
36%
Online Chat27%
Email28%
Telephone9%
Inquiry Form- 292
- 302
- 130
- 502
Online Chat - 36%
Email -27%
Telephone - 28%
Inquiry Form - 9%
Receiving a newsletter by email for online shopping
55%
Weekly22%
Monthly23%
Never- 180
- 480
- 190
Weekly - 55%
Monthly -22%
Never - 23%
Factors contribute to poor customer experience in online shopping
- High
- Medium
- Low
1
Lack of Product variety
2
Lack of Product Availability
3
Lengthy ordering process
4
Complex payment process
5
Limited payment options
6
Lengthy delivery time
7
No option to return a product
- Lack of Product variety
- Lack of Product Availability
- Lengthy ordering process
- Complex payment process
- Limited payment options
- Lengthy delivery time
- No option to return a product
Types of products & services desired to see more of online
- 50%
- 40%
- 30%
- 20%
- 10%
- 0
1
Airline Travels
2
Hotels
3
Taxi/ Limo
4
Household Services
5
Food & Groceries
6
Digital Content
7
Electronics
8
Household Products
9
Fashion & Lifestyle
10
Beauty, Health, Sports
11
Entertain-ment & Leisure
12
Automotive
13
Others
- Airline Travels
- Hotels
- Taxi/ Limo
- Household Services
- Food & Groceries
- Digital Content
- Electronics
- Household Products
- Fashion & Lifestyle
- Beauty, Health, Sports
- Entertainment & Leisure
- Automotive
- Others